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Based on TSIA's definition - Customer success is the intersection between the promise of a supplier’s technology and the business outcome the customer wants to achieve.
Customer success is about all the activities related to helping your customers achieve their goals through the effective use of your technology.
Reference to TSIA - The primary goal of customer success is to enable the effective adoption of technology, which in turn leads to high renewal rates and expansion opportunities.
TSIA define the lifecycle in 4 stages - Land, Adopt, Expand & Renew.
Customer Success is heavily involved in Adopt, Expand and Renew. Particularly in Adopt phase, Customer Success Team help customer to successfully use the technology, realize the use case which lead to outcomes achievement and continue monitoring of the Customer health throughout their subscription.
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